by Michael Schmid, PhD
As artificial intelligence accelerates into nearly every sector, a subtle but consequential misunderstanding threatens to undermine its integration. The misunderstanding stems from a simple assumption: that a reliable AI model is automatically a safe one.
It isn’t.
And the fact that so many AI companies continue to treat reliability as a proxy for safety has become one of the defining risks of this technological era.
Understanding why requires examining the unique, and often mismatched, incentives and expectations on both sides of the AI deployment landscape.
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A Component Technology That Upended Every Industry At Once
Unlike previous industrial revolutions, the AI shift is not the birth of a wholly new industry. It’s the arrival of a component so adaptable, so universal, that it inserts itself into nearly every existing domain—from healthcare and finance to logistics, manufacturing, and defense.
That distinction matters. Because with an industry-spanning component, each adopter brings its own long-standing safety frameworks, regulatory obligations, and risk cultures.
These organizations have spent decades developing rigorous processes for ensuring safe operation.
So with the new AI technology entering they turn to the suppliers—the AI companies—and ask:
“How can we make this safe?”
It’s a reasonable question. But it’s directed at an industry whose historical response to risk has been fixing software bugs.
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What AI Companies Actually Optimize For
To understand why, we must look at the DNA of AI companies and where they come from.AI firms largely view themselves as model providers (rightfully so).
Their success metrics are dominated by model-centric benchmarks: accuracy scores, hallucination rates, error bars, robustness, latency, throughput, token cost, scaling laws.
All of these are variations of one idea: reliability.
The AI ecosystem has matured around reliability because it is measurable, improvable, and deeply aligned with both research culture and business incentives.
Safety, in contrast, is system-level, contextual, and often tied to operational realities far downstream of the model itself.
As a result, AI companies tend to relay responsibility for safety to deployers. They are positioned to provide raw capability—not safety engineering.
This difference in position isn’t malicious. It’s structural.
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The Growing Responsibility Gap
As AI systems move into operational settings, responsibility for safety is increasingly split across organizational boundaries. What emerges is a growing mismatch between who is expected to ensure safety and who is equipped to do so.
On one side are the deployers:
They turn to AI companies for safety guidance.
They rely on model behavior to assure safety.
And they expect AI companies to safeguard against misuse.
On the other side are the AI companies:
They expect deployers to handle safety because they design the final system.
They focus on model reliability, not all deployment contexts.
And they assume that the final safety-critical decisions live with the integrator.
Between these two sets of expectations lies a widening responsibility-capability gap.
Inside that gap sits the dangerous assumption: that reliability equals safety.
It doesn’t.
A model can be extraordinarily reliable in performing an unsafe action. It can be right in the wrong setting. It can also be unreliable without creating any safety risk at all.
Reliability optimizes performance under specified conditions. Safety ensures that systems avoid harmful outcomes—even under unforeseen or abnormal conditions.
That distinction is not intuitive for most organizations—and the cost of missing it can be high.
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Why Companies Continue Confusing the Two
There are three underlying reasons why the confusion persists. Each reason is understandable on its own. Together, they make the confusion hard to dislodge.
1. Reliability Fits the Mental Model People Already Have
For most of modern history, failures had simple explanations: a part breaks, a sensor fails, a wire shorts. This taught organizations a clear story about accidents.
Something went wrong because something broke.
Reliability aligns perfectly with that mental model.
But modern failures—whether in aviation, nuclear operations, healthcare, or AI systems—rarely come from broken components. They emerge from unsafe interactions, context shifts, or system behaviors that are correct in one setting and dangerous in another.
Because reliability matches old intuitions and safety does not, organizations instinctively default to reliability as the “real” problem to solve.
2. Reliability Is Easy to Measure—and Easy to Sell
Reliability has straightforward, universal metrics: error rates, accuracy, uptime, robustness, latency, and throughput. Safety does not.
Safety can be measured—but only through but only through system-level analysis, scenario coverage, organizational processes, domain-specific risk frameworks, and contextual evaluation.
There is no single safety number—at least not a useful one so far. This makes reliability far easier for organizations to operationalize, compare, and optimize—and far easier for AI companies to market.
Safety metrics exist, but they are messier, more contextual, and harder to quantify. As a result, they rarely drive decisions in the same way reliability metrics do.
3. Safety Requires Cross-Disciplinary Integration
True AI safety depends on integrating insights from:
True AI safety depends on integrating insights from model behavior, system design, operational workflows, industry-specific regulations, and human factors engineering.
Few organizations—on either side of the AI deployment ecosystem—have teams that connect and integrate these disciplines.
So they default to what they can measure and operationalize: reliability.
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When Reliability Fails, It Fails Predictably
Perhaps the most revealing thing about relying on reliability for safety is that its failures aren’t surprising at all.
They follow a familiar pattern across industries.
First, a model performs exceptionally well in controlled tests.
Then, deployment environments introduce edge cases the testing never captured.
Finally, organizational safety assumptions—based on perceived model reliability—collapse.
These failures aren’t accidental or mysterious. They emerge from the structural mismatch between controlled testing and real operational complexity.
As more mission-critical tasks get automated by AI, these failures won’t remain merely operational. They will affect the organization’s ability to compete, comply, and maintain trust.
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Closing the Gap: What Organizations Must Do Now
The solution isn’t to demand that AI companies become safety companies. Nor is it for deployers to take on burdens they aren’t equipped to manage.
The solution is to bridge the structural gap.
That requires a new category of expertise—professionals who understand both:
1. The system-level safety culture of traditional industries, and
2. The model-centric reliability culture of AI development.
These hybrid experts can translate safety requirements into model constraints, model behaviors into operational risk profiles, and reliability metrics into system-level safety strategies.
Without this bridging capability, organizations won’t be able to integrate these disciplines into practical safety and deployment infrastructure—leaving organizations exposed to failures that are both predictable and avoidable.
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The Strategic Risk Leaders Can No Longer Ignore
AI is not unsafe simply because it is unpredictable. AI is unsafe because organizations treat reliability as if it were safety.
As with past technological revolutions, the underlying technology may advance at astonishing speed—but organizational understanding does not advance automatically alongside it.
Executives who recognize this distinction early will be better positioned to deploy AI without falling into hidden risks. Those who don’t will continue mistaking benchmark results for deployment signals—and reading reliability gains as comprehensive safety improvements.
In a world where AI touches every industry, the organizations that understand this structural mismatch will be the ones that deploy AI at scale—without compromising trust, safety, or their bottom line.
Ready to deploy AI with reliability, speed, and confidence?
